Jason Travis started his Persona series a decade ago.
"Persona has introduced me to so many amazing people and allowed me to pursue my love of photography. I’m still fascinated by it, to be honest. I’ve shot Persona photos in five countries, for numerous brands, and in more than a few backyards. The series has been featured across many websites, publications, galleries, and museums. Persona has also been used in classrooms, presentations, and helped companies communicate to better understand their customers. Best of all, Persona has brought me immeasurable joy. I can’t imagine where or who I would be without it." says the artist.